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The Dynamics of mass communication : media in transition / Joseph Dominick.

By: Material type: TextTextPublication details: New York : McGraw-Hill Higher Education, c2011.Edition: 11th edDescription: xxiii, 482 p. : ill. (chiefly col.) ; 28 cmISBN:
  • 9780073378886 (alk. paper)
  • 0073378887 (alk. paper)
Subject(s): DDC classification:
  • 302.23 22
LOC classification:
  • P90 DOM 2011
Contents:
The nature and history of mass communication. Communication: mass and other forms -- Perspectives on mass communication -- Historical and cultural context -- Media. Newspapers -- Magazines -- Books -- Radio -- Sound recording -- Motion pictures -- Broadcast television -- Cable, satellite and internet television -- The internet and the world wide web -- Specific media professions. News gathering and reporting -- Public relations -- Advertising -- Regulation of the mass media. Formal controls: laws, rules, regulations -- Ethics and other informal controls -- Impact of the media. International and comparative media systems -- Social effects of mass communication.
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books in General collection Books in General collection Mzuni ODeL- Balaka Satellite Centre Library P 90 DOM 2010 (Browse shelf(Opens below)) 026312 Available MzULM-026312
Books in General collection Books in General collection Mzuni ODeL- Balaka Satellite Centre Library P 90 DOM 2010 (Browse shelf(Opens below)) 026313 Available MzULM-026313
Item in Short loan Item in Short loan Mzuni ODeL- Karonga Satellite Centre Library P 90 DOM 2010 (Browse shelf(Opens below)) 030067 Available MzULM-030067
Books in General collection Books in General collection Mzuni ODeL- Karonga Satellite Centre Library P 90 DOM 2010 (Browse shelf(Opens below)) 024371 Available mZulm-024371
Books in General collection Books in General collection Mzuni ODeL- Karonga Satellite Centre Library P 90 DOM 2010 (Browse shelf(Opens below)) 024372 Available mZulm-024372
Books in General collection Books in General collection Mzuni ODeL- Lilongwe Satellite Centre Library Non-fiction P 90 DOM 2010 (Browse shelf(Opens below)) 025830 Available mZulm-025830

Includes bibliographical references and index.

The nature and history of mass communication. Communication: mass and other forms -- Perspectives on mass communication -- Historical and cultural context -- Media. Newspapers -- Magazines -- Books -- Radio -- Sound recording -- Motion pictures -- Broadcast television -- Cable, satellite and internet television -- The internet and the world wide web -- Specific media professions. News gathering and reporting -- Public relations -- Advertising -- Regulation of the mass media. Formal controls: laws, rules, regulations -- Ethics and other informal controls -- Impact of the media. International and comparative media systems -- Social effects of mass communication.

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