Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
Material type:
TextPublication details: New York : Wiley, c2001.Edition: 2nd edDescription: xxiv, 739 p., 12 p. of plates : ill. (some col.), maps ; 26 cmISBN: - 0471372897 (cloth : alk. paper)
- 658.8/48 21
- HF1416 .K68 2001
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books in General collection
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Mzuni ODeL- Lilongwe Satellite Centre Library | HF 1416 KOT 2001 (Browse shelf(Opens below)) | 025426 | Available | mZulm-025426 |
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| HF 1025 GLO 2011 Globalization and diversity : geography of a changing world / | HF 1118 NEL 2010 Nelson business education/ | HF 1359 GLO 2006 Global issues for global citizens : an introduction to key development challenges / | HF 1416 KOT 2001 Global marketing management / | HF 5351 NIC 2013 Understanding business / | HF 5351 NIC 2013 Understanding business / | HF 5351 NIC 2013 Understanding business / |
Includes bibliographical references and indexes.
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