Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:
TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : Irwin/McGraw-Hill 2001.Edition: 5th edDescription: xx, 795, GL13, EN22, CR3, IN19 p. : ol. ill. ; 29 cmISBN: - 0072314451
- 659.1 21
- HF 5823 BEL 2001
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Mzuni Faculty of Tourism, Hospitality and Management Studies Library | HF 5823 BEL 2001 (Browse shelf(Opens below)) | 028856 | Available | MzuLM-028856 |
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| HF 5718.3 WHI 2015 Business writing / | HF 5721 GUF 2007 Business writing / | HF5721 WHI 2015 Business writing / | HF 5823 BEL 2001 Advertising and promotion : an integrated marketing communications perspective / | HF 5823 BEL 2012 Advertising and promotion : an integrated marketing communications perspective / | HF 5823 OGU 2007 Advertising and integrated brand promotion/ | HF 6591 CLE 2012 Business mathematics / |
Includes bibliographical references and index.
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