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Information marketing / Jennifer Rowley.

By: Material type: TextTextPublication details: Aldershot, Hants, England ; Burlington, VT : Ashgate, c2001Description: xv, 196 p. : ill. ; 23 cmISBN:
  • 9780367249281
Subject(s): LOC classification:
  • HD9999.I492 Row 2001
Online resources:
Contents:
Machine generated contents note: 1 Marketing -- 2 The information marketplace -- 3 Customers -- 4 Building customer relationships -- 5 Information products -- 6 Branding and corporate identity -- 7 Marketing communications -- 8 Price and pricing policy -- 9 Collecting marketing data -- 10 Marketing strategy and planning.
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Holdings
Item type Current library Call number Copy number Status Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HD 9999.I492 ROW 2001 (Browse shelf(Opens below)) 029517 Available mZulm-029517
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HD 9999.I492 ROW 2001 (Browse shelf(Opens below)) 029516 Available mZulm-029516

Includes bibliographical references and index.

Machine generated contents note: 1 Marketing -- 2 The information marketplace -- 3 Customers -- 4 Building customer relationships -- 5 Information products -- 6 Branding and corporate identity -- 7 Marketing communications -- 8 Price and pricing policy -- 9 Collecting marketing data -- 10 Marketing strategy and planning.

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