Media research techniques / Arthur Asa Berger.
Material type:
TextPublication details: Thousand Oaks : Sage Publications, c1998.Edition: 2nd edDescription: viii, 175 p. : ill. ; 24 cmISBN: - 0761915362 (acidfree paper)
- 0761915370 (pbk. : acidfree paper)
- 302.23/072 21
- P91.3 BER 1998
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
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Books in General collection
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Mzuzu University Library and Learning Resources Centre | Non-fiction | P 91.3 BER 1988 (Browse shelf(Opens below)) | 13841 | Available | MzULM-013841 | |
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Books in General collection
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Mzuzu University Library and Learning Resources Centre | P 91.3 BER 1998 (Browse shelf(Opens below)) | 14265 | Available | MzULM-014265 | ||
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Books in General collection
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Mzuzu University Library and Learning Resources Centre | P 91.3 BER 1988 (Browse shelf(Opens below)) | 000515 | Available | mZulm-000515 |
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| P 90 MCQ 2010 Mcquail's mass communication theory / | P 90 MCQ 2010 Mcquail's mass communication theory / | P 90 THO 2003 Communication and language; | P 91.3 BER 1988 Media research techniques / | P 91.3 BER 2014 Media and communication research methods : | P 91.3 CRO 2016 Understanding communication theory : a beginner's guide / | P 91.3 CRO 2016 Understanding communication theory : a beginner's guide / |
Includes bibliographical references (p. 167-168) and index.
Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author.
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