Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.
Material type:
TextSeries: The Irwin series in marketingPublication details: Homewood, IL : Irwin, c1993.Edition: 11th edDescription: xxii, 763, 15, 14 p. : col. ill. ; 27 cmISBN: - 025610509X
- 658.8 20
- HF5415.13 .M369 1993
| Item type | Current library | Call number | Status | Barcode | |
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Mzuni Faculty of Tourism, Hospitality and Management Studies Library | HF 5415 MCC 1993 (Browse shelf(Opens below)) | Available | mZulm-029967 |
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| HF 5415 MAR 2009 Marketing : an introduction / | HF 5415 MAR 2012 Marketing: | HF5415 MAR 2012 Marketing management / | HF 5415 MCC 1993 Basic marketing : a global-managerial approach / | HF 5415 PAL 1992 The business and marketing environment / | HF 5415 PER 2010 Essentials of marketing : a marketing strategy planning approach / | HF 5415 PER 2010 Essentials of marketing : a marketing strategy planning approach / |
Includes bibliographical references (p. 723-760) and indexes.
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