Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler.
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TextPublication details: Boston, MA, USA : Thomson/Wadsworth, c2008.Edition: 9th edDescription: 332 p. : ill. ; 26 cmISBN: - 9780495095699 (pbk.)
- 0495095699 (pbk.)
- HF5825 DRE 2008
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books in General collection
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Mzuni ODeL-Mulanje Satellite Centre Library | HF 5825 DRE 2008 (Browse shelf(Opens below)) | 030459 | Available | mZulm-030459 |
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| HF 5718 BUS 2008 Business communication / | HF 5718.3 GUF 1997 Business communication : process & product / | HF 5823 ALT 2017 Advertising creative : strategy, copy, design / | HF 5825 DRE 2008 Creative strategy in advertising / | HG 173 PEA 2009 Pearson Custom Business Resources/ | HG 221 LEW 2007 How much money does an economy need? : | HG 4026 BRE 2006 Fundamentals of corporate finance / |
Jewler's name appears first on the previous edition.
Includes bibliographical references and index.
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