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Managing sport facilities and major events / Eric. C. Schwarz, Hans Westerbeek, Dongfeng Liu, Paul Emery and Paul Turner.

By: Contributor(s): Material type: TextTextPublisher: London ; New York : Routledge, Taylor & Francis Group, 2017Copyright date: ©2017Edition: Second EditionDescription: xviii, 306 pages ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781138658608 (Hardback)
  • 9781138658615 (Paperback)
Subject(s): DDC classification:
  • 796.06/9 23
LOC classification:
  • GV401 MAN 2017
Contents:
Introduction to sport facility and major event management -- Key success factors of operating sport facilities and running sport events -- Feasibility analysis and market research for planning new sport facilities and events -- New sport facility development: Planning, design and construction -- New sport facility development: Preparing the facility management infrastructure -- New sport facility operations: Attracting events -- New sport facility operations: Planning the event management infrastructure -- Attracting customers: Marketing sport facilities and events -- Running the sport event: Event operations -- Destination marketing, image, and branding through major sport events -- Performance management: Evaluating operations -- Performance management: Legacy and measuring impact.
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Includes bibliographical references and index.

Introduction to sport facility and major event management -- Key success factors of operating sport facilities and running sport events -- Feasibility analysis and market research for planning new sport facilities and events -- New sport facility development: Planning, design and construction -- New sport facility development: Preparing the facility management infrastructure -- New sport facility operations: Attracting events -- New sport facility operations: Planning the event management infrastructure -- Attracting customers: Marketing sport facilities and events -- Running the sport event: Event operations -- Destination marketing, image, and branding through major sport events -- Performance management: Evaluating operations -- Performance management: Legacy and measuring impact.

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