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PRINCIPLES OF MARKETING / Philip Kotler, Gary Armstrong and Sridhar Balasubramanian

By: Contributor(s): Material type: TextTextPublisher: Basingstoke, Hampshire, UK : Palgrave Macmillan, 2013Description: 728 pages : illustrations ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780230392700 (paperback)
Subject(s): LOC classification:
  • HF5415 KOT 2021
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books in General collection Books in General collection Mzuni Faculty of Tourism, Hospitality and Management Studies Library Non-fiction HF 5415 KOT 2021 (Browse shelf(Opens below)) 032650 Available MzuLM-032650
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre Non-fiction HF 5415 KOT 2021 (Browse shelf(Opens below)) 032651 Available MzuLM-032651
Item in Short loan Item in Short loan Mzuzu University Library and Learning Resources Centre Non-fiction HF 5415 KOT 2021 (Browse shelf(Opens below)) 032652 Available MzuLM-032652
Item in Short loan Item in Short loan Mzuzu University Library and Learning Resources Centre Non-fiction HF 5415 KOT 2021 (Browse shelf(Opens below)) 032652 Available MzuLM-032653
Browsing Mzuni Faculty of Tourism, Hospitality and Management Studies Library shelves, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF 5387 SHA 2013 Moral issues in business / HF 5415 GRE 2011 Marketing / HF 5415 GRE 2011 Marketing / HF 5415 KOT 2021 PRINCIPLES OF MARKETING / HF 5415 MAR 200 Marketing : an introduction / HF 5415 MAR 200 Marketing : an introduction / HF 5415.123 EGA 2015 Marketing communications /

Includes bibliographical references and index.

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