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Research methods for business students / Mark N. K. Saunders, Philip Lewis, Adrian Thornhill.

By: Contributor(s): Material type: TextTextPublication details: England: Pearson, Harlow, 2023.Edition: Ninth editionDescription: xxvii, 860 p.: ill,; 26 cmISBN:
  • 9781292402727
Subject(s): Additional physical formats: Online version:: Research methods for business studentsDDC classification:
  • 650.072 23/eng/20221107
LOC classification:
  • HD30.4 SAU 2023
Contents:
Research, reflective diaries and the purpose of this book -- Generating a research idea and developing your -- research proposal -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory -- development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Obtaining and evaluating secondary data -- Collecting primary data through observation -- Collecting primary data using interviews and diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books in General collection Books in General collection Mzuni Faculty of Tourism, Hospitality and Management Studies Library HD 30.4 SAU 2013 (Browse shelf(Opens below)) 031769 Available mZUlm-031769
Books in General collection Books in General collection Mzuni Faculty of Tourism, Hospitality and Management Studies Library HD 30.4 SAU 2013 (Browse shelf(Opens below)) 031770 Available mZUlm-031770
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HD 30.4 SAU 2013 (Browse shelf(Opens below)) 031772 Checked out 19/11/2024 mZUlm-031772
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HD 30.4 SAU 2013 (Browse shelf(Opens below)) 031771 Available mZUlm-031771

Includes bibliographical references and index.

Research, reflective diaries and the purpose of this book -- Generating a research idea and developing your -- research proposal -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory -- development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Obtaining and evaluating secondary data -- Collecting primary data through observation -- Collecting primary data using interviews and diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report.

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