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Strategic communication theory and practice : the cocreational model / Carl H. Botan.

By: Material type: TextTextPublisher: Hoboken, New Jersey : Wiley Blackwell, 2018Edition: First editionDescription: xx, 234 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780470674574 (hardback)
  • 9780470674581 (paper)
Subject(s): Additional physical formats: Online version:: Strategic communication theory and practiceDDC classification:
  • 302.2 23
LOC classification:
  • HD30.3 BOT 2018
Other classification:
  • LAN004000
Summary: "A guide to strategic communication that can be applied across a range of subfields at all three levels--grand strategic, strategic, and tactical communication"-- Provided by publisher.
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Holdings
Item type Current library Call number Copy number Status Barcode
Item in Short loan Item in Short loan Mzuzu University Library and Learning Resources Centre HD 30.3 BOT 2018 (Browse shelf(Opens below)) 031819 Available MzuLM-031819
Item in Short loan Item in Short loan Mzuzu University Library and Learning Resources Centre HD 30.3 BOT 2018 (Browse shelf(Opens below)) 031820 Available MzuLM-031820

Includes bibliographical references and index.

"A guide to strategic communication that can be applied across a range of subfields at all three levels--grand strategic, strategic, and tactical communication"-- Provided by publisher.

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