Sport teams, fans, and Twitter : the influence of social media on relationships and branding / Brandi Watkins.
Material type:
TextSeries: Intergrated marketing communicationsPublication details: Lanham; Maryland: Lexington Books, 2019.Description: 141 pages : illustrations ; 24 cmISBN: - 9781498540056 (cloth : alk. paper)
- 9781498540070 (pbk. : alk. paper)
- 796.068/8 23
- GV568.3 WAT 2019
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Books in General collection
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Mzuni Faculty of Tourism, Hospitality and Management Studies Library | GV 568.3 WAT 2019 (Browse shelf(Opens below)) | 032026 | Available | mZUlm-032026 | ||
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Books in General collection
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Mzuni Faculty of Tourism, Hospitality and Management Studies Library | GV 568.3 WAT 2019 (Browse shelf(Opens below)) | 032027 | Available | mZUlm-032027 |
Browsing Mzuni Faculty of Tourism, Hospitality and Management Studies Library shelves Close shelf browser (Hides shelf browser)
| GV 401 SCH 2020 Sport facility operations management : a global perspective / | GV 401 SCH 2020 Sport facility operations management : a global perspective / | GV 568.3 WAT 2019 Sport teams, fans, and Twitter : the influence of social media on relationships and branding / | GV 568.3 WAT 2019 Sport teams, fans, and Twitter : the influence of social media on relationships and branding / | GV 706.34 SPO 2018 Sport and national identities : globalisation and conflict / | GV 706.34 SPO 2018 Sport and national identities : globalisation and conflict / | GV 706.5 AND 2018 Sport, theory and social problems : a critical introduction / |
Includes bibliographical references (pages 119-135) and index.
Twitter for relationship building -- The fan-team relationship -- Getting social -- Online fan engagement & fan-team relationships -- Content strategies & relationship marketing -- Brand personality -- Connecting with athletes -- Dialogue -- Recommendations.
"This book draws on interdisciplinary research and mixed methods to investigate the extent to which Twitter is a useful tool for enhancing the relationship between sport teams and fans"--
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