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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu.

By: Material type: TextTextPublisher: Boston : Pearson, 2022Edition: Eighth editionDescription: 686p. : colour illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • c 9781292363516
  • 0135209846
Subject(s): DDC classification:
  • 338.4/791068 23
LOC classification:
  • TX911.3.M3 KOT 2022
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Item in Short loan Item in Short loan Mzuni Faculty of Tourism, Hospitality and Management Studies Library TX 911.3 .M3 (Browse shelf(Opens below)) 031992 Available MzuLM-031992
Item in Short loan Item in Short loan Mzuni Faculty of Tourism, Hospitality and Management Studies Library TX 911.3 .M3 (Browse shelf(Opens below)) 0319921 Available MzuLM-031991
Books in General collection Books in General collection Mzuni Faculty of Tourism, Hospitality and Management Studies Library General Stacks TX 911.3 .M3 (Browse shelf(Opens below)) 0319923 Available MzuLM-031993
Browsing Mzuni Faculty of Tourism, Hospitality and Management Studies Library shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
TX 773 DUP 2016 Pâtisserie at home / TX 911 INT 2002 Introduction to hospitality operations: TX 911.3 MAN 2004 The management of hotel operations TX 911.3 .M3 Marketing for hospitality and tourism / TX 911.5 FOS 2021 The theory of hospitality & catering TX 911.5 FOS 2021 The theory of hospitality & catering

Includes bibliographical references and index.

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