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Services marketing: Concepts planning and implementation/ By C. Bhatjacharjee.

By: Material type: Continuing resourceContinuing resourcePublication details: New Delhi : Excel books, c2006.Description: xx, 696 p. : 24 cmISSN:
  • 9798174464773
Subject(s): DDC classification:
  • 658.8/005 20
LOC classification:
  • HD9980.1 BHA 2006
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre Non-fiction HD 9980.1 BHA 2006 (Browse shelf(Opens below)) 5056 Available MzULM-005056
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre Non-fiction HD 9980.1 BHA 2006 (Browse shelf(Opens below)) 5057 Available MzULM-005057

includes bibliographical ref. and index.

Vol. 1- published in conjunction with the First Interstate Center for Services Marketing, Arizona State University.

SERBIB/SERLOC merged record

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