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Dynamics of mass communication : media in transition / Joseph Dominick.

By: Material type: TextTextPublication details: New York : McGraw-Hill Higher Education, c2011.Edition: 11th edDescription: xxiii, 482 p. : ill. (chiefly col.) ; 28 cmISBN:
  • 9780073378886 (alk. paper)
  • 0073378887 (alk. paper)
Subject(s): DDC classification:
  • 302.23 22
LOC classification:
  • P90 .D59 2011
Contents:
The nature and history of mass communication. Communication: mass and other forms -- Perspectives on mass communication -- Historical and cultural context -- Media. Newspapers -- Magazines -- Books -- Radio -- Sound recording -- Motion pictures -- Broadcast television -- Cable, satellite and internet television -- The internet and the world wide web -- Specific media professions. News gathering and reporting -- Public relations -- Advertising -- Regulation of the mass media. Formal controls: laws, rules, regulations -- Ethics and other informal controls -- Impact of the media. International and comparative media systems -- Social effects of mass communication.
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Item type Current library Call number Copy number Status Date due Barcode
Books in General collection Books in General collection Mzuni ODeL- Karonga Satellite Centre Library P 90 DOM 2011 (Browse shelf(Opens below)) 025020 Available MzULM-025020
Books in General collection Books in General collection Mzuni ODeL- Lilongwe Satellite Centre Library P 90 DOM 2011 (Browse shelf(Opens below)) 026030 Available MzULM-026030
Books in General collection Books in General collection Mzuni ODeL- Lilongwe Satellite Centre Library P 90 DOM 2011 (Browse shelf(Opens below)) 026031 Available MzULM-026031
Books in General collection Books in General collection Mzuni ODeL- Lilongwe Satellite Centre Library P 90 DOM 2011 (Browse shelf(Opens below)) 027035 Available MzULM-027035
Books in General collection Books in General collection Mzuni ODeL- Lilongwe Satellite Centre Library P 90 DOM 2011 (Browse shelf(Opens below)) 025605 Available MzULM-025605
Books in General collection Books in General collection Mzuni ODeL- Lilongwe Satellite Centre Library P 90 DOM 2011 (Browse shelf(Opens below)) 005030 Currently in local use 18/10/2021 mZulm-005030
Books in General collection Books in General collection Mzuni ODeL-Mulanje Satellite Centre Library P 90 DOM 2011 (Browse shelf(Opens below)) 027771 Available MzULM-027771
Books in General collection Books in General collection Mzuni ODeL-Mulanje Satellite Centre Library P 90 DOM 2011 (Browse shelf(Opens below)) 027304 Available MzULM-027304
Books in General collection Books in General collection Mzuni ODeL-Mulanje Satellite Centre Library P 90 DOM 2011 (Browse shelf(Opens below)) 027732 Available MzULM-027732
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre P 90 DOM 2011 (Browse shelf(Opens below)) 023138 Available MzULM-023138
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre P 90 DOM 2011 (Browse shelf(Opens below)) 023136 Checked out 25/07/2025 MzULM-023136
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre P 90 DOM 2011 (Browse shelf(Opens below)) 023137 Available MzULM-023137
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre P 90 DOM 2011 (Browse shelf(Opens below)) 023139 Available MzULM-023139
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre P 90 DOM 2011 (Browse shelf(Opens below)) 005024 Available mZulm-005024
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre P 90 DOM 2011 (Browse shelf(Opens below)) 005026 Available mZulm-005026
Item in Short loan Item in Short loan Mzuzu University Library and Learning Resources Centre P 90 DOM 2011 (Browse shelf(Opens below)) 005027 Available mZulm-005027
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre P 90 DOM 2011 (Browse shelf(Opens below)) 005028 Available mZulm-005028
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre P 90 DOM 2011 (Browse shelf(Opens below)) 005029 Available mZulm-005029
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre P 90 DOM 2011 (Browse shelf(Opens below)) 005032 Available mZulm-005032
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre P 90 DOM 2011 (Browse shelf(Opens below)) 005023 Available mZulm-005023
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre P 90 DOM 2011 (Browse shelf(Opens below)) 005031 Available mZulm-005031
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre P 90 DOM 2011 (Browse shelf(Opens below)) 005025 Available mZulm-005025

Includes bibliographical references and index.

The nature and history of mass communication. Communication: mass and other forms -- Perspectives on mass communication -- Historical and cultural context -- Media. Newspapers -- Magazines -- Books -- Radio -- Sound recording -- Motion pictures -- Broadcast television -- Cable, satellite and internet television -- The internet and the world wide web -- Specific media professions. News gathering and reporting -- Public relations -- Advertising -- Regulation of the mass media. Formal controls: laws, rules, regulations -- Ethics and other informal controls -- Impact of the media. International and comparative media systems -- Social effects of mass communication.

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