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Principles of marketing/ Philip Kotler.-

By: Material type: TextTextPublication details: Boston ; New York : Pearson, 2000.Description: vii, 136 p. : ill. ; 27cmISBN:
  • 027375243x
Subject(s): LOC classification:
  • HF5415.12.A8 P75 2000
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Holdings
Item type Current library Call number Copy number Status Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HF 5415.12.A8 PHI 2000 (Browse shelf(Opens below)) 6544 Available MzULM-006544
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HF 5415 SCH 1997 Marketing essentials/ HF 5415 SCH 1997 Marketing essentials/ HF 5415 TIT 2009 Titans of branding/ HF 5415.12.A8 PHI 2000 Principles of marketing/ HF 5415.12 RAN 2007 Marketing strategies: acontempory approch/ HF5415.123 CLO 2010. Integrated advertising, promotion, and marketing communications / HF 5415.123 EGA 2015 Marketing communications /

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