Marketing : an introduction / Gary Armstrong ... [et al.].
Material type:
TextPublication details: Harlow, England : Financial Times Prentice Hall, 2009.Edition: [European ed.]Description: xxxiii 614 p. : ill. (chiefly col.) ; 28 cmISBN: - 9780273713951 (pbk. : alk. paper)
- 658.8 22
- HF5415 MAR 2009
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Mzuni Faculty of Tourism, Hospitality and Management Studies Library | Non-fiction | HF 5415 MAR 200 (Browse shelf(Opens below)) | 6780 | Available | MzULM-006780 | ||
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Mzuni Faculty of Tourism, Hospitality and Management Studies Library | Non-fiction | HF 5415 MAR 200 (Browse shelf(Opens below)) | 6781 | Available | MzULM-006781 | ||
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Books in General collection
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Mzuni Faculty of Tourism, Hospitality and Management Studies Library | HF 5415 MAR 2009 (Browse shelf(Opens below)) | 029133 | Available | mZUlm-029133 | |||
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Books in General collection
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Mzuzu University Library and Learning Resources Centre | Non-fiction | HF 5415 MAR 200 (Browse shelf(Opens below)) | 6782 | Available | MzULM-006782 | ||
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Books in General collection
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Mzuzu University Library and Learning Resources Centre | Non-fiction | HF 5415 MAR 200 (Browse shelf(Opens below)) | 6783 | Available | MzULM-006783 | ||
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Books in General collection
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Mzuzu University Library and Learning Resources Centre | Non-fiction | HF 5415 MAR 2009 (Browse shelf(Opens below)) | 6784 | Available | MzULM-006784 |
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| HF 5415 GRE 2011 Marketing / | HF 5415 KOT 2021 PRINCIPLES OF MARKETING / | HF 5415 MAR 200 Marketing : an introduction / | HF 5415 MAR 200 Marketing : an introduction / | HF 5415.123 EGA 2015 Marketing communications / | HF 5415.32 SOL 2009 Consumer behavior : | HF 5415.32 SOL 2009 Consumer behavior : |
"Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface.
Includes bibliographical references and index.
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