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Marketing research : an integrated approach / Alan Wilson.

By: Material type: TextTextPublication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2006.Edition: 2nd edDescription: xviii, 432 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 027369474X (alk. paper)
  • 9780273694748
Subject(s): DDC classification:
  • 658.8/3 22
LOC classification:
  • HF5415.2 .W558 2006
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Item type Current library Call number Copy number Status Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HF 5415.2 WIL 2006 (Browse shelf(Opens below)) 007355 Available MzULM-007355
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HF 5415.2 WIL 2006 (Browse shelf(Opens below)) MzULM-007320 Available MzULM- MzULM-007320
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HF 5415.2 WIL 2006 (Browse shelf(Opens below)) 7065 Available MzULM-007065
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HF 5415.2 WIL 2006 (Browse shelf(Opens below)) 7064 Available MzULM-007064
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HF 5415.2 PAR 2007 Marketing research/ HF 5415.2 POY 2010 The handbook of online and social media research : HF 5415.2 WIL 2006 Marketing research : HF 5415.2 WIL 2006 Marketing research : HF 5415.2 WIL 2006 Marketing research : HF 5415.2 WIL 2006 Marketing research : HF 5415.2 WIL 2011 Marketing research :

Includes bibliographical references and index.

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