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Services Marketing: Integrating Customer Focus Across the Firm/ Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

By: Contributor(s): Material type: TextTextSeries: Publication details: Boston : McGraw-Hill, 2009Edition: 5thDescription: xxviii, 708p.: ill.; 25 cmISBN:
  • 9780071263931
Subject(s): LOC classification:
  • HF 5415 ZEI 2009
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre Non-fiction HF 5415 2009 (Browse shelf(Opens below)) 007334 Available MzULM-007334

Includes bibliographical references and index

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