Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Material type:
TextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008.Edition: 3rd edDescription: xxi, 692 p. : col. ill. ; 27 cmISBN: - 9780131888593 (casebound)
- 0131888595 (casebound)
- 658.8/27 22
- HD69.B7 K45 2008
- 85.40
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books in General collection
|
Mzuzu University Library and Learning Resources Centre | Non-fiction | HD 69 KEL 2008 (Browse shelf(Opens below)) | 6962 | Available | MzULM-006962 |
Browsing Mzuzu University Library and Learning Resources Centre shelves, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HD 69 BUR 2013 Project management : planning and control techniques / | HD 69 CAL 2004 Essentials of strategic project management / | HD 69 HEL 1995 Project partnering : | HD 69 KEL 2008 Strategic brand management : | HD 69 MAR 2012 Information technology project management/ | HD 69 MAR 2015 Information technology project management : | HD 69 MED 2022 Project management : a strategic managerial approach / |
Includes bibliographical references and index.
There are no comments on this title.
Log in to your account to post a comment.