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Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1991.Edition: 4th edDescription: xxi, 856 p. : ill. (some col.), maps ; 25 cmSubject(s): DDC classification:
  • 658.8/3 20
LOC classification:
  • HF5415.2 .K53 1991
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Holdings
Item type Current library Call number Copy number Status Barcode
Items moved to the offsite collection Items moved to the offsite collection Mzuzu University Library and Learning Resources Centre HF 5415..2 KIN 1991 (Browse shelf(Opens below)) 7694 Not for loan MzULM-007694

Includes bibliographical references and indexes.

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