New marketing strategies : evolving flexible processes to fit market circumstances / Ian Chaston.
Material type:
TextPublication details: London ; Thousand Oaks, Calif. : Sage Publications, 1999.Description: vii, 199 p. : ill. ; 24 cmISBN: - 0761962018
- 0761962026 (pbk.)
- 658.8 21
- HF5415.13 CHA 1999
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books in General collection
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Mzuzu University Library and Learning Resources Centre | HF 5415 C 1999 (Browse shelf(Opens below)) | 007391 | Available | mZulm-007391 |
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| HF 5415 BOO 2004 Contemporary marketing / | HF 5415 CLE 1997 New Zealand marketing topics and cases/ | HF 5415 CRO 2003 Cross-cultural marketing / | HF 5415 C 1999 New marketing strategies : | HF 5415 GRE 2011 Marketing / | HF 5415 GRE 2011 Marketing / | HF 5415 GRE 2011 Marketing / |
Includes bibliographical references and index.
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