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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 5th edDescription: xxviii, 708 p. : ill., map ; 26 cmISBN:
  • 9780073380933 (alk. paper)
  • 0073380938 (alk. paper)
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HD9980.5 ZEI 2009
Online resources:
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre Non-fiction HD 9980 ZEI 2009 (Browse shelf(Opens below)) 10736 Available MzULM-010736
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HD 9980 ZEI 2009 (Browse shelf(Opens below)) 017944 Available MzULM-017944
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HD 9743 GRA 2007 Rulers, guns, and money : HD 9980 FIS 2014 Services marketing : HD 9980 LOV 2007 Services Marketing: HD 9980 ZEI 2009 Services marketing : HD 9980.1 BHA 2006 Services marketing: HD 9980.1 BHA 2006 Services marketing: HD 9980.5 SER 2013 Services management :

Includes bibliographical references and index.

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