Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 5th edDescription: xxviii, 708 p. : ill., map ; 26 cmISBN: - 9780073380933 (alk. paper)
- 0073380938 (alk. paper)
- 658.8 22
- HD9980.5 ZEI 2009
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books in General collection
|
Mzuzu University Library and Learning Resources Centre | Non-fiction | HD 9980 ZEI 2009 (Browse shelf(Opens below)) | 10736 | Available | MzULM-010736 | ||
|
Books in General collection
|
Mzuzu University Library and Learning Resources Centre | HD 9980 ZEI 2009 (Browse shelf(Opens below)) | 017944 | Available | MzULM-017944 |
Browsing Mzuzu University Library and Learning Resources Centre shelves Close shelf browser (Hides shelf browser)
| No cover image available | No cover image available | |||||||
| HD 9980 LOV 2007 Services Marketing: | HD 9980 WIR 2012 Essentials of services markerting/ | HD 9980 ZEI 2009 Services marketing : | HD 9980 ZEI 2009 Services marketing : | HD 9980.1 BHA 2006 Services marketing: | HD 9980.1 BHA 2006 Services marketing: | HD 9980.5 CHI 2015 Integrated marketing communications |
Includes bibliographical references and index.
There are no comments on this title.
Log in to your account to post a comment.