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The Marketing book / edited by Michael J. Baker.

Contributor(s): Material type: TextTextSeries: Marketing series (London, England)Publication details: Oxford : Butterworth-Heinemann, 1991.Description: xxviii, 529 p. : ill. ; 25 cmISBN:
  • 9780434900848
Subject(s): DDC classification:
  • 658.8 20
LOC classification:
  • HF5415 .M297455 1987.
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre Non-fiction HF 5415 MAR 1987 (Browse shelf(Opens below)) 6816 Available MzULM-006816

"Published on behalf of the Chartered Institute of Marketing."

Includes bibliographical references (p. [506]-520) and index.

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