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Marketing : essential principles, new realities / Jonathan Groucutt, Peter Leadley, Patrick Forsyth.

By: Contributor(s): Material type: TextTextPublication details: London ; Kogan Page, 2004.Description: xviii, 540 p. : ill. ; 25 cmISBN:
  • 0749441143
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .G766 2004
Online resources:
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Item type Current library Call number Copy number Status Date due Barcode
Books in General collection Books in General collection Mzuni Faculty of Tourism, Hospitality and Management Studies Library HF 5415 GRO 2004 (Browse shelf(Opens below)) 1790 Available MzULM-001790
Books in General collection Books in General collection Mzuni Faculty of Tourism, Hospitality and Management Studies Library HF 5415 GRO 2004 (Browse shelf(Opens below)) 1793 Available MzULM-001793
Books in General collection Books in General collection Mzuni Faculty of Tourism, Hospitality and Management Studies Library HF 5415 GRO 2004 (Browse shelf(Opens below)) 1795 Available MzULM-001795
Items moved to the offsite collection 	Items moved to the offsite collection Mzuni ODeL-Mulanje Satellite Centre Library HF 5415 GRO 2004 (Browse shelf(Opens below)) 1789 Not for loan MzULM-001789
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HF 5415 GRO 2004 (Browse shelf(Opens below)) 1791 Available MzULM-001791
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HF 5415 GRO 2004 (Browse shelf(Opens below)) 1792 Available MzULM-001792
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HF 5415 GRO 2004 (Browse shelf(Opens below)) 1794 Available MzULM-001794
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HF 5415 GRO 2004 (Browse shelf(Opens below)) 1796 Available MzULM-001796
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HF 5415 GRO 2004 (Browse shelf(Opens below)) 1797 Available MzULM-001797
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HF 5415 GRO 2004 Marketing : HF 5415 GRO 2004 Marketing : HF 5415 GRO 2004 Marketing : HF 5415 GRO 2004 Marketing : HF 5415 GRO 2004 Marketing : HF 5415 HOL 2008 Virtually free marketing : HF 5415 HOL 2008 Virtually free marketing :

Includes bibliographical references (p. [521]-530) and index.

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