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Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus.

By: Contributor(s): Material type: TextTextPublication details: New Jersey. : Prentice Hall, 1999.Description: xvii, 430 p. : ill. (some col.) ; 25 cmISBN:
  • 9780135226575
Subject(s): LOC classification:
  • HF5415.1263 AND 1999
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Item type Current library Collection Call number Copy number Status Barcode
Items moved to the offsite collection Items moved to the offsite collection Mzuzu University Library and Learning Resources Centre Non-fiction HF 5415.1263 AND 1999 (Browse shelf(Opens below)) 012381 Not for loan mZulm-012381
Browsing Mzuzu University Library and Learning Resources Centre shelves, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF 5415.123 INT 2012 Integrated marketing communications/ HF 5415.123 INT 2012 Integrated marketing communications/ HF 5415.123 INT 2012 Integrated marketing communications/ HF 5415.1263 AND 1999 Business market management : HF 5415.1265 DAN 2011 E-marketing : HF 5415.1265 INT 2002 Internet marketing : HF 5415.1265 ZIM 2010 Social media marketing for dummies /

Includes bibliographical references and index.

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