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Relationship marketing : management of customer relationships / Manfred Bruhn.

By: Material type: TextTextLanguage: English Original language: German Publication details: New York : Pearson Education/Financial Times, 2003.Description: xxi, 289 p. : ill. ; 25 cmISBN:
  • 9780273676010
Uniform titles:
  • Relationship marketing. English
Subject(s): LOC classification:
  • HF5415.5 BRU 2003
Online resources:
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre Non-fiction HF 5415.5 BRU 2003 (Browse shelf(Opens below)) 012367 Available mZulm-012367
Browsing Mzuzu University Library and Learning Resources Centre shelves, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF 5415.35 SOS 2012 Marketing : real people, real choices / HF 5415.5 BRA 2011 Customers service/ HF 5415.5 BRA 2011 Customers service/ HF 5415.5 BRU 2003 Relationship marketing : HF 5415.5 BUT 2004 Customer relationship management : HF 5415.53 STU 2000 Foundations of service level management / HF 5415.55 GUM 2002 Total relationship marketing :

Includes bibliographical references (p. 267-283) and index.

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