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Persuasion : theory & research / Daniel J. O'Keefe.

By: Material type: TextTextPublication details: Thousand Oaks, CA : Sage Publications, 2002.Edition: 2nd edDescription: xvi, 365 p. : 24 cmISBN:
  • 0761922008
  • 9780761925392
  • 0761925392 (pbk.)
Subject(s): DDC classification:
  • 153.8/52 21
LOC classification:
  • BF637 OKE 2002
Online resources:
Contents:
Persuasion, attitudes, and actions -- Functional approaches to attitude -- Belief-based models of attitude -- Cognitive dissonance theory -- Theories of behavioral intention -- Elaboration likelihood model -- The study of persuasive effects -- Source factors -- Message factors -- Receiver and context factors.
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Holdings
Item type Current library Call number Copy number Status Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre BF 637 OKE 2002 (Browse shelf(Opens below)) -018939 Available mZulm-018939
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre BF 637 OKE 2002 (Browse shelf(Opens below)) 018940 Available MzULM-018940
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre BF 637 OKE 2002 (Browse shelf(Opens below)) 014019 Available MzULM-014019
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre BF 637 OKE 2002 (Browse shelf(Opens below)) 014020 Available MzULM-014020

Includes bibliographical references (p. p265-338) and index.

Persuasion, attitudes, and actions -- Functional approaches to attitude -- Belief-based models of attitude -- Cognitive dissonance theory -- Theories of behavioral intention -- Elaboration likelihood model -- The study of persuasive effects -- Source factors -- Message factors -- Receiver and context factors.

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