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Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, NJ : Wiley, 2010.Description: 278 p. : ill. (some col.) ; 19 x 24 cmISBN:
  • 9780470876411 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.4/012 22
LOC classification:
  • HD30.28 OST 2010
Contents:
1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
Summary: Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
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Holdings
Item type Current library Call number Copy number Status Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HD 30.28 OST 2010 (Browse shelf(Opens below)) 015105 Available MzULM-015105
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HD 30.28 OST 2010 (Browse shelf(Opens below)) 015106 Available MzULM-015106

Includes bibliographical references.

1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.

Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.

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