Westwood, John, 1947- How to write a marketing plan / John Westwood. - Rev. 3rd ed. - London ; Philadelphia : Kogan Page, 2011. - vi, 131 p. : ill. ; 22 cm. - Creating success series . - Creating success. . ISBN: 9780749461713 0749461713 9780749461508 0749461500 9780749461515 0749461519 LCCN: 2010022256 Nat. Bib. No.: GBB086386 bnb Nat. Bib. Agency Control No.: 015605945 Uk Subjects--Topical Terms: Marketing--Management. LC Class. No.: HF5415.13 / WES 2011 Dewey Class. No.: 658.8/02