TY  - BOOK
AU  - Suntook,Farrokh
AU  - Murphy,John A.
TI  - The stakeholder balance sheet: profiting from really understanding your market 
SN  - 9780470712160 (cloth : alk. paper)
AV  - HD2744 SUN 2008
U1  - 332.63/2042 22
PY  - 2008///
CY  - River Street
PB  - Wiley
KW  - Stockholders
KW  - Corporations
KW  - Investor relations
KW  - fast
KW  - Aandeelhouderswaarde
KW  - gtt
KW  - Organisatieonderzoek
KW  - Balanced scorecard
N1  - Includes bibliographical references (pages 293-297) and index; The 9 point plan for sustaining and growing your market profitably -- In the beginning was ... segmentation -- Delving into the mind of the market; understanding the real stakeholder drivers -- From customer satisfaction and branding to loyalty and attraction -- Decision-making dynamics -- Staff motivation and perceptions -- Who else should be on your radar screen -- the role and motivation of other external stakeholders and influencers -- Communicate (and communicate and communicate ...) -- Constant renewal -- searching for winning new product or service propositions -- An ongoing process -- monitoring your performance -- Conclusion : The 9 point plan revisited
UR  - http://catdir.loc.gov/catdir/toc/ecip0825/2008033255.html
UR  - http://www.loc.gov/catdir/enhancements/fy1603/2008033255-b.html
ER  -