TY  - BOOK
AU  - Ireland, R. Duane
TI  - The management of strategy concepts and cases: Concepts & cases 
SN  - 9780324581270
AV  - HD30.28 IRE 2009
PY  - 2009///
CY  - Mason
PB  - South-Western Cengage Learning
KW  - Strategic planning
N1  - Includes index
ER  -