McDonald, Malcolm. <br/><br/>
Marketing plans :  how to prepare them, how to use them / 
Malcolm H.B. McDonald. 
 - 2nd ed. 
 - Oxford :  Heinemann Professional Publishing,  1989. 
 - ix, 337 p. :  ill. ;  24 cm. 
 - The marketing series. Professional development .
 - Marketing series (London, England).  Professional development. .
<br/><br/> "Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."  Includes index. 
<br/><br/><label>ISBN: </label>9780434913008 
<br/><br/><label>LCCN: </label>95168950  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Planning.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / McD 1989 
<br/><br/><label>Dewey Class. No.: </label>658.8/02