Boone, Louis E.

Contemporary marketing : wired / Louis E. Boone, David L. Kurtz. - 9th ed. - Fort Worth : Dryden Press, c1998. - xxxiii, 42 p.: ill. ; 29 cm. + 1 computer laser optical disc (4 3/4 in.) - The Dryden Press series in marketing .

"Discovering your marketing career / by Eric Sandburg"--Disk.

Includes bibliographical references and index.

0030185971 (book) 0030191572 (disk)

97097635


Marketing.

HF5415 / BOO 1998

658.8