Hooley, 	Graham J. <br/><br/>
Marketing strategy and competitive positioning/ 
Graham J Hooley. 
 - 3rd Ed. 
 - Harlow (England) :   Financial Times/Prentice Hall,   2004. 
 - xxiv, 622 p. :   ill. ;   24 cm. 
<br/><br/> includes bibliographical ref. and index. 
<br/><br/><label>ISBN: </label>9780273655169 
<br/><br/><label>Subjects--Topical Terms: </label><br/>	 Target marketing. <br/>Marketing Management. Cibles (marketing)
<br/><br/><label>LC Class. No.: </label>HF5415  / HOO 2004