Swann, Patricia.

Cases in public relations management / Patricia Swann. - Boston : McGraw Hill, 2008. - ix, 388 p. : ill. ; 24 cm.

Includes bibliographical references (p. 342-375) and index.

9780073135656 (alk. paper) 0073135658 (alk. paper)

2006046879


Public relations--Management--Case studies.

HD59 / SWA 2008

659.2