Pride, William M.,  1942- <br/><br/>
Marketing / 
William M. Pride, O. C. Ferrell. 
 - 2014 ed. 
 - Mason, OH :  South-Western, Cengage Learning,  2014. 
 - xxxii, 735, 10, 8, 12, 31, 19, p.:  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781285909431 (pbk.) 
<br/><br/><label>LCCN: </label>2012946258 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / PRI 2014