TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing
SN  - 9781285909431 (pbk.)
AV  - HF5415 PRI 2014
PY  - 2014///
CY  - Mason, OH
PB  - South-Western, Cengage Learning
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -