Yip, George S. <br/><br/>
Total global strategy / 
George S. Yip, G. Tomas M. Hult. 
 - 3rd ed. 
 - Boston :  Pearson,  c2012. 
 - xxiii, 295 p. :  ill. ;  23 cm. 
<br/><br/> Earlier ed. published as: Total global strategy II : updated for the internet and service era /  George S. Yip. c2003. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Understanding global strategy -- Diagnosing industry globalization potential -- Building global market participation -- Designing global products and services -- Locating global activities -- Creating global marketing -- Making global competitive moves -- Building the global organization -- Regional strategy -- Measuring industry drivers, strategy levers, organization factors, and regional focus -- Conducting a global strategy analysis. 
<br/><br/><label>ISBN: </label>9780136089834 (pbk. : alk. paper) 0136089836 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2011030656 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International business enterprises--Management.<br/>Strategic planning.<br/>International trade.<br/>International economic relations.
<br/><br/><label>LC Class. No.: </label>HD62.4  / YIP 2012 
<br/><br/><label>Dewey Class. No.: </label>658/.049