PRIDE, William M., <br/><br/>
foundations of marketing /  
William M. Pride. 
 - 6th ed. 
 - Stamford:  Cengage Learning,  2015. 
 - xxx,512 p.:  ill.;  28 cm. 
<br/><br/> Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781285432014 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / PRI 2015