TY - BOOK AU - Pride,William M. AU - Ferrell,O.C. TI - Foundations of marketing SN - 9780538756372) AV - HF5415 PRI 2011 PY - 2011/// CY - Mason, OH PB - South Western Cengage Learning KW - Marketing N1 - Includes bibliographical references and indexes UR - http://www.loc.gov/catdir/enhancements/fy1105/2009939188-b.html UR - http://www.loc.gov/catdir/enhancements/fy1105/2009939188-d.html UR - http://www.loc.gov/catdir/enhancements/fy1105/2009939188-t.html ER -