RANCHHOD, Ashok. <br/><br/>
Marketing strategies: acontempory approch/ 
Ashok Ronchhod. 
 - London:  Prrentice hall,  2007. 
 - xvii, 408 p.:  ill.,  23 cm. 
<br/><br/> includes index  
<br/><br/><label>ISBN: </label>9780273706748 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing
<br/><br/><label>LC Class. No.: </label>HF5415.12  / RAM 2007