Diller, Steve .

Close Making meaning how successful businesses deliver meaningful customer experiences/ Steve Diller and two others. - Berkeley (California, Estados Unidos): New Riders, 2008. - viii, 146 p. : ill. ; 23 cm.

includes index.

9780321552341


CONSUMIDORES -- INVESTIGACIONES.
PLANIFICACION ESTRATEGICA.
SATISFACCION DEL CONSUMIDOR.

HF4515.55 / DIL 2008