TY - BOOK AU - O'Guinn,Thomas C. TI - Advertising and integrated brand promotion SN - 9781285187815 (pbk.) AV - HF5821 O'GU 2015 PY - 2015/// CY - Australia PB - Stamford, CT Cengage Learning KW - Advertising KW - Advertising media planning N1 - Includes bibliographical references and indexes UR - http://www.loc.gov/catdir/enhancements/fy1404/2013953892-b.html UR - http://www.loc.gov/catdir/enhancements/fy1404/2013953892-d.html UR - http://www.loc.gov/catdir/enhancements/fy1404/2013953892-t.html ER -