Randall, Geoffrey. <br/><br/>
Principles of Marketing/ 

 - 2nd ed. 
 - London:  Thomson Learning,  2001. 
 - xiii, 310 p. :  ill.;  25 cm. 
<br/><br/> includes bibliographical ref and index. 
<br/><br/><label>ISBN: </label>1861526687 
<br/><br/><label>Subjects--Topical Terms: </label><br/>	 Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / RAN 2001