Armstrong, Gary. <br/><br/>
Marketing :  an introduction / 
Gary Armstrong and Philip Kotler. 
 - 9th ed. 
 - Upper Saddle River, NJ :  Pearson Prentice Hall,  c2009. 
 - xxxii, 522, [122] p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references (p. R1-R23) and indexes. 
<br/><br/><label>ISBN: </label>9780136021131 0136021131 
<br/><br/><label>LCCN: </label>2007050465 
<br/><br/><label>Subjects--Personal Names: </label><br/>Kotler, philip.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / ARM 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8