TY  - BOOK
AU  - Fill,Chris
AU  - Fill,Karen
AU  - Fill,Chris
TI  - Business-to-business marketing: relationships, systems and communications 
SN  - 0273682792 (pbk. : alk. paper)
AV  - HF5415.123 FIL 2004
U1  - 658.8/04 22
PY  - 2004///
CY  - Harlow, England, New York
PB  - Financial Time Prentice Hall
KW  - Communication in marketing
KW  - Marketing channels
KW  - Sales promotion
N1  - Rev. ed. of: Marketing communications. 3rd ed. 2002; Includes bibliographical references and indexes
ER  -