Basic marketing research : using Microsoft Excel data analysis /
Alvin C. Burns, Ronald F. Bush.
- 2nd ed.
- Upper Saddle River, N.J. : Pearson Prentice Hall, 2008.
- xxix, 4-510 p. : col. ill., col. maps ; 26 cm.
Includes bibliographical references (p. 489-498) and indexes.