TY  - BOOK
AU  - Burns,Alvin C.
AU  - Bush,Ronald F.
TI  - Basic marketing research: using Microsoft Excel data analysis 
SN  - 0132059584
AV  - HF5415.2 BUR 2008
U1  - 658.8/30285554 22
PY  - 2008///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Microsoft Excel (Computer file)
KW  - Marketing research
N1  - Includes bibliographical references (p. 489-498) and indexes
UR  - http://www.loc.gov/catdir/toc/ecip0727/2007039014.html
ER  -